As COO of Code and Theory, Larry Muller has overseen the purchase and integration of Rhythm, a digital marketing firm. Previously, as a partner responsible for finance, he facilitated Code and Theory’s acquisition of the world-class Drupal developer Mediacurrent.

Code and Theory has offices in several cities around the globe, including New York, London, and Manila, and has worked with major brands such as L’Oreal, CNN, Comcast, and J.P. Morgan Chase, among many others.

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Prior to joining Code and Theory, Muller owned and operated more than two dozen Dunkin Donuts stores on Long Island. He also managed 300 employees. Muller purchased his first franchise in 2004 and later acquired 13 and built 12 more over the next 10 years.

Larry Muller’s experience as an entrepreneur also includes establishing a video game distribution company. He founded Alliance Distributors in 1989 and managed the company until 1997, during which time he grew annual revenue from $1 million to $25 million. The New York-based company had 30 employees and distributed video games from publishers like Microsoft X-Box, Konami, Nintendo, and Acclaim. Muller also established the Video Game Alliance, an advertising group that included numerous video game dealers.

Before founding Alliance Distributors, Larry Muller worked as a sales executive at API/Wren Distributors, where he sold Commodore computers and Sharp electronics to major New York-based retailers. It was the largest consumer electronics distributor in the region at the time. He began his career at Macy’s New York, where he participated in its executive training program, managed the receiving platform, and worked as an assistant buyer.

Muller holds a bachelor’s degree in economics from Stony Brook University. Outside of his professional pursuits, he is very competitive and still enjoys playing basketball.